A PASSIONATE LIFE IS AN ACT OF REBELLION.
Every great shift begins as a quiet refusal. A refusal to blend in, to follow the script, to do the same for broad approval. I believe your life is meant to be passionate and your work should be a little dangerous, the kind that turns heads, raises eyebrows, and maybe makes one person at the table say, “Wait… can you do that?” (Spoiler: Yes. Yes, you can.)
Because real creativity doesn’t come from playing it safe. It comes from breaking the algorithm, the mold, the expectation. That’s not just design. It's how you're built.
My work lives at the intersection of body wisdom, business brilliance, and unapologetic personal power, all backed up by too many qualification and personal experience (with an obsession for Human Design mixed in).
I’ve rebuilt everything (more than once) and now I help others do the same, without losing their energy, essence, or edge.
There’s a moment I used to hit, again and again:
I’d be circling a decision, in business, with a client, even just planning dinner and I’d feel the answer in my body. But then I’d second-guess. Loop in my head. Get whiplash from other people’s opinions. That doesn’t happen anymore because I know how I work. My emotional wave. My decision-making. What’s mine, and what’s not. If you want to stop outsourcing your instincts and actually make decisions that feel good in your body…
To be frank…I’m not here to help you do more. I’m here to help you do what matters the way you were built to do it.
I’ve been buried under the shiny kind of success, chasing titles that meant stress, masks, and redefinition on repeat.
Now I lead from the body. From strategy. From deep knowing.
And I teach other world-changers how to do the same.
When you push back against apathy, to wake people up, to invite them in, to show them what’s possible, you’re not just living. You’re leading a movement.
Make no mistake: this is how your future is built. It's designed. One not-playing-it-safe decision. One proof point that your work isn’t for everyone. It’s for the ones who are ready.
All you need to do is decide.
Are you ready?
No. o1
My Style
Direct but deeply compassionate. Honest enough to challenge you. Grounded enough to hold you.
Also: I wear blazers and Birkenstocks, sometimes at the same time.
No. o2
My Method
Where science meets spirit and body meets brains. Business mentorship meets integrative nutrition meets strategy that scales.
No. o3
My People
Leaders, creatives, entrepreneurs, changemakers, ready for some serious reinvention.
ALWAYS ON BRAND
HAPPY
PLACE
THE BEACH
TREND
ESSENTIALISM
PICK ME UP
A LATTE
VACAY
SPOT
PROVENCE
COCKTAIL
ORDER
EXPRESSO
MARTINI
Guilty Pleasure
NO SUCH THING
NEVER
WITHOUT
LIPGLOSS, OBVS.
BEHIND
the BRAND
I’m Alex Darby. Coaching, sales + comms expert. Business growth mentor. Human Design obsessive. Strategist. Health advocate.
I’ve led £2B comms teams, run multi-million-pound hospitality empires, trained at the highest level of coaching, survived breast cancer, had IVF, divorced, remarried, and still ran marathons in between.
I know how to rebuild with joy, clarity, and zero tolerance for BS.
And I help brilliant people do the same, in their bodies and their businesses.
Somewhere between the never ending venue openings and perfectly procured brands, I saw the same thing again and again: a life that looked good… but said nothing. I was like everyone else, climbing a ladder, pouring my passion into big business, I wasn't sure where it was all going.
So I did what every cancer survivor eventually must, I rewrote the story.
With one foot in multi million business and the other in deep transformation, I founded Élea (Alex Darby - love a rebrand!) to bring edge, elegance, and emotional clarity back to life. My signature approach?
Find the truth no one else is telling. Then build a life, body and strategy around it. I believe modern living should feel more like a movement.
And I’m here to make sure your life doesn’t whisper when it was meant to roar.
My dogs are the great loves of my life.
Me on stage in Barcelona.
If I didn't work in personal development, I'd be a designer. I love design.
A bar with a great espresso martini loves to see me coming.
A bar with a great espresso martini loves to see me coming.
A LOOK INSIDE MY LIFE
The
PROUST
QUESTIONNARE
Still here? Perfect. If we're going to work together, we gotta go a little deeper. Here are my answers to the famously big questions, a la Vanity Fair.
What’s your idea of perfect happiness?
Provence, a fully-charged laptop, dogs, husband, daughter visiting from her adventures and a steady supply of Tomme de Brebis, fresh baguette and something cold with ice in.
What’s your greatest extravagance?
My website. She was made for me and me alone (even though she's a template!). And my Mulberry bag(s).
On what occasion do you lie?
When asked how long a “quick chat” will take.
Which historical figure do you most identify yourself with?
Marilyn Monroe minus the drugs, daddy issues and untimely death. Why? She was doing her thing.
What do you consider the most overrated virtue?
Modesty. You’re allowed to say you’re good at what you do. And preferably how good.
If you could change one thing about yourself, what would it be?
I’d stop pretending I can do linear time. There is nothing linear about me.
What do you consider your greatest achievement?
Beating cancer, making IVF work, believing in love and building something brave enough to help other people be bold.
What is your most marked characteristic?
Curious brain. Rebel heart. Obsessive attention to the finer details people say that unlocks their truth.
What do you most value in your friends?
Emotional precision, wit, spontaneous voice notes, and the willingness to call me on my BS.
How do you take your martini?
Expresso. Obviously.
WORKING with ALEX WAS GAME CHANGING her MENTORSHIP ACCELERATED TIMELINES to LAUNCH FASTER
— L+M
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Where my passion, love and business collides.
In business, means Linkedin.
Because I believe life is meant for *really* living.